Retail & Cultural Design in Bali — Powered by Brussels Expertise
We design spaces that work — because we know what doesn’t.
At IMAGINIF, we help expats in Bali build smarter shops, stronger brands, and more meaningful spaces.
No fluff. No vague drawings. No unreliable execution.
We combine 30+ years of European retail design and branding expertise with local Balinese insight and a trusted contractor network to deliver high-quality results — without the usual headaches.
WHO I AM
Jean-Pierre Bobbaers – Retail Architect & Brand Strategist
From Brussels to Bali, I bring global retail and branding experience to local projects.
With over 100 retail concepts developed across Europe and Asia, I help you create spaces that attract the right people — and keep them coming back.
My partner Dian Efendy, based in Indonesia, brings deep cultural and graphic expertise. In Bali, many dream. Few build. We design with clarity, guided by experience — so your business doesn’t just look good, it works where it matters. Jean Pierre – Bobbaers
Together, we blend strategy, design, and local know-how to make your vision
Author of the 2-part series “The Guide to Mastering Retail Store Design” —
available on Amazon. These books reflect the same principles I apply for clients: clear strategy, sharp execution, and timeless retail thinking.
I lead IMAGINIF, a strategic design studio where retail expertise, branding insight, and architectural thinking come together to create intelligent, meaningful design solutions. While I’m based between Brussels and Bali, our studio works fully online — allowing us to serve clients across borders without losing depth or quality. Our core strength lies in our ability to translate business goals into built experiences, whether it’s a retail space, a hospitality concept, or a digital storefront.
Alongside me is Dian Efendy, our Art Director based in Bandung. Dian holds a degree in Graphic Design and brings an intuitive sense of visual storytelling, rooted in both contemporary aesthetics and local culture. His ability to shape a brand’s identity — from logotype to customer touchpoints — ensures that every project we work on is visually coherent and emotionally resonant.
Beyond that, we also collaborate with a growing network of Indonesian architects, interior designers, illustrators, and production partners. Their practical know-how, on-the-ground understanding, and craft expertise are essential to turning our designs into reality. We don’t just deliver pretty ideas — we make sure things work in the real world, especially here in Bali where finding the right execution partner can make or break a project.
I myself studied Interior Architecture and Industrial Design in Brussels and Helsinki, and have spent the last three decades creating and advising on retail concepts, branding strategies, e-commerce platforms, and spatial transformations — from Tokyo and Jakarta to Copenhagen and Bali. Over the years, I’ve learned that a good design doesn’t start with a trend — it starts with understanding people: how they behave, how they buy, how they move, and what they remember.
At IMAGINIF, we bring this thinking to every project, blending European precision with Indonesian flexibility to craft experiences that are not just beautiful, but smart, strategic, and sustainable. Whether you’re starting a new venture in Bali or want to elevate an existing brand, we help you build it right — from the inside out.
WHAT I OFFER
Retail Design
At IMAGINIF, retail design is at our core. With over 100 store concepts realized across Europe, Asia, and the Middle East, we bring a deep understanding of consumer behavior, spatial strategy, and what it truly takes to turn a business idea into a profitable and engaging retail environment.
Now based in Bali, we work with expat entrepreneurs and local visionaries who want more than just a pretty store. We bring European-level strategic thinking, fused with on-the-ground execution in Bali through our trusted network of local craftsmen, suppliers, and builders.
From retail concept development, branding, and layout drawings to supervision during construction, we ensure your store is not only well-designed but also well-built. No copy-paste templates. No “bule tax.” No shortcuts.
Whether you’re launching a boutique, gallery, café, or hybrid space, we deliver a design that works — and make sure it’s built as intended.
Now based in Bali, we work with expat entrepreneurs and local visionaries who want more than just a pretty store. We bring European-level strategic thinking, fused with on-the-ground execution in Bali through our trusted network of local craftsmen, suppliers, and builders.
From retail concept development, branding, and layout drawings to supervision during construction, we ensure your store is not only well-designed but also well-built. No copy-paste templates. No “bule tax.” No shortcuts.
Whether you’re launching a boutique, gallery, café, or hybrid space, we deliver a design that works — and make sure it’s built as intended.
Consultancy
With over 30 years of experience across Europe and Southeast Asia, IMAGINIF provides strategic consultancy tailored to expat entrepreneurs and growing brands in Bali. Whether you’re launching a fresh retail concept, rebranding an existing venture, or setting up an online business from the ground up, we support you in developing a solid foundation — combining market insight, brand positioning, and spatial strategy. Our goal is to help you shape a business that’s not only visually appealing, but also commercially viable and operationally efficient.
We begin by understanding your ambitions and constraints, then translate them into actionable steps — from concept development and site selection to branding, layout planning, and experience design. Our team becomes your thinking partner, guiding you through the nuances of doing business in Bali while safeguarding the clarity and quality of your original idea.
What makes us different is our ability to blend retail insight, digital know-how, and real-world experience into one seamless service. We don’t just advise — we act. We co-create solutions that are tailored to Bali’s unique mix of opportunity and complexity. Thanks to our deep understanding of the local context, we can spot potential roadblocks early and help you avoid costly missteps.
We also tap into a trusted local network of notaries, accountants, KITAS consultants, and legal experts — people we know personally, and who know how to get things done efficiently and by the book. From legal paperwork and registrations to zoning permits and import questions, we help ensure your project is compliant, smooth, and future-proof.
And because strategy alone isn’t enough, we offer something rare: on-the-ground involvement when it matters. We supervise execution on-site in Bali, working directly with your contractors, suppliers, or marketing team. This boots-on-the-ground presence helps maintain quality, timing, and intent — bridging the often-dangerous gap between the drawing board and reality.
At IMAGINIF, consultancy isn’t a PDF report. It’s a relationship. A hands-on, deeply informed collaboration that helps you build something meaningful — and make sure it stands the test of time.
Shopify E-commerce Solutions
At IMAGINIF, we build Shopify stores that sell — fast, clean, and on-brand. We don’t just design e-commerce sites; we operate our own, so we know what it takes to make them perform. Whether you’re launching a new venture or upgrading an existing one, we help shape your product presentation, branding, and customer journey with one goal in mind: results.
We start by understanding your market, defining your offer, and mapping out your sales strategy. Then we translate it into a storefront that not only looks great but is structured for conversion and clarity. From homepage flow to product taxonomy, we build shops that guide visitors and reduce friction.
Our design process goes beyond aesthetics. We focus on user experience, mobile optimization, and brand consistency — because your shop should reflect who you are and work seamlessly across every screen. We fine-tune every detail: from typography and button states to how your story unfolds across the pages.
We also help you with the invisible side of Shopify: choosing the right theme, configuring payments and shipping, setting up smart collections, and integrating trusted apps. Need multilingual support, pre-order logic, or advanced filters? We’ve done it. And we make sure it’s done right.
IMAGINIF is based in Brussels and Bali — so if you’re an expat entrepreneur in Indonesia, we’re uniquely positioned to offer you the best of both worlds: European e-commerce standards with local support you can count on.
Whatever you’re selling — fashion, jewelry, art, coffee, or digital downloads — we make sure your store doesn’t just look good… it performs, grows, and evolves with your business.
A GLIMPSE
INTO OUR JOURNEY
Explore a curated selection of projects that showcase how we think, design, and build — from iconic retail spaces in Europe to hands-on design consultancy in Bali. Each project reflects our belief that design is never just decoration: it’s strategy made visible. Whether we’re crafting a flagship store or helping a local brand grow, our work is rooted in creativity, functionality, and strategic vision.
We don’t follow trends for the sake of it — we design with intent. Our projects are shaped by context, grounded in user behavior, and driven by measurable goals. With over 30 years of experience in retail architecture and branding, we bring a rare combination of market insight and design precision to every project, no matter the scale.
Whether it’s a concept store in Tokyo, a scooter rental brand in Ubud, or a gallery boutique in Brussels, we apply the same thinking: to create spaces that don’t just look good, but work, connect, and endure. We design with clarity and follow through with quality — because great spaces aren’t just built, they’re crafted to last.
Houbii Indoor Trampoline Park Design - Jakarta
IMAGINIF provided hands-on consultancy for Houbii, including the selection of the best location in Asia. I personally led the project on-site, overseeing the full concept development, from naming and branding to floor plans and wayfinding. This project revitalized an urban retail space in Jakarta, enhancing both functionality and aesthetics, while creating an exciting and vibrant environment for visitors.
Audika - Global Concept Store Design
IMAGINIF developed the concept store for Audika, a global leader in hearing aid solutions. We designed a concept book to guide architects in implementing the design worldwide. The concept was first realized in Sweden, focusing on creating an inviting retail space that reflects Audika’s commitment to hearing health. It offers a welcoming atmosphere for customers seeking expert advice and high-quality hearing solutions.
Eastpak Tokyo Store Concept
IMAGINIF developed the concept for Eastpak’s flagship store in Tokyo, blending street culture with cutting-edge design. This project involved creating an immersive retail environment that embodies Eastpak’s commitment to youthful energy and adventure. The design aimed to offer an engaging shopping experience, reinforcing Eastpak’s brand identity while strengthening its presence in one of the world’s most iconic retail destinations.
Gelato Secrets - Bali – Retail Consultancy
IMAGINIF, in collaboration with Dian Efendy, provided hands-on consultancy for Gelato Secrets in Bali. We focused on improving in-store communication and customer experience by optimizing the store layout, product displays, and signage. Our work led to an improved customer journey, significantly boosting turnover and aligning the design with Gelato Secrets’ values.
Bromptonic – E-Commerce Shopify Store and Branding
Bromptonic, owned and operated by IMAGINIF, has been running successfully since 2019. I personally manage every aspect of the business, from design and branding to daily operations. This hands-on approach ensures a seamless shopping experience and strong brand identity, while allowing continuous improvements to meet the needs of Brompton bike enthusiasts.
Villa Design Projects - Ubud, Bali
IMAGINIF designed two bespoke villas in Ubud, Bali. One villa was created as a twin villa for tourists, featuring a spacious layout with a private swimming pool and high-end amenities to ensure a luxurious vacation experience. The second villa was designed for a family with three children, focusing on comfort and functionality, with thoughtful space planning and sustainable design elements that reflect the local culture while providing modern comforts.
AAW Kuwait – Luxury Home Furnishings Store Design
IMAGINIF designed a luxury home furnishings store for AAW in Kuwait, focusing on creating a premium and elegant shopping environment. The design featured high-end materials and sophisticated layouts to enhance the customer experience. This project exemplifies our expertise in high-end retail design, where every detail was carefully crafted to reflect the luxurious offerings of AAW.
Tropsa Scooter Rental Branding and Identity - Ubud - Bali
IMAGINIF created the full branding and customer experience for Tropsa.com, a scooter rental service in Ubud, Bali. Our design focused on a vibrant, adventurous visual identity, enhancing the customer journey with seamless interactions. We also secured the Tropsa.com domain, giving the brand a strong and unified online presence to attract and engage customers.
Brugge Historium – Entrance Redesign - Visitor Experience
IMAGINIF redesigned the entrance to the Brugge Historium, focusing on attracting more visitors by incorporating large, engaging images and an improved ticket-buying area. These changes not only enhanced the aesthetic appeal but also streamlined the visitor experience, ensuring a smoother and more welcoming arrival. This project highlights our expertise in improving public spaces and visitor engagement.
Our Trusted Clients
We are proud to have worked with a wide range of national and international clients across various industries and countries, helping them achieve their branding and design goals. From iconic retail stores to innovative e-commerce solutions, each project is a testament to our commitment to delivering exceptional results that resonate with both the brand and its audience.
How I Work
How I Work
At IMAGINIF, we follow a clear and proven 9-step process to guide every project from the first idea to the final design. Whether you’re developing a retail space, launching a brand, or rethinking your business concept, we bring structure and clarity to every step.
I personally lead each project, focusing on concept development, communication, and client interaction. My team — a close-knit group of Indonesian architects, designers, and international collaborators — supports the process with technical drawings, branding, and design development.
We work efficiently using Zoom, WhatsApp, and collaborative tools to ensure smooth progress across locations. In Bali, we also offer on-site supervision to guarantee the execution meets both your expectations and ours.
From traditional design software to AI-enhanced workflows and even 3D prototyping, we use the tools that allow us to work smarter — and deliver designs that are practical, beautiful, and buildable.
How to Get in Touch with Me
Jean-Pierre Bobbaers - Omni Architect and Creative Strategist
Whether you’re starting a new project in Bali or looking to bring clarity and quality to an existing one, I’d love to hear from you. If you’re curious about our services, want to explore an idea, or simply want to connect — just reach out.
You can message me directly on WhatsApp for a quick chat, or send me an email if you prefer a more detailed exchange. I’m based between Brussels and Bali, and I’m always open to meaningful conversations with people who value design that works.
Contact Information
IMAGINIF S.A.
Avenue Louise 367, 1050 Brussels, Belgium
jpbobbaers@imaginif.com
Phone: +32 475 23 09 64
PT IMAGINIF Design Indonesia
Jalan Sunset Road 819, Bali, Indonesia
